Major milestone in Lufthansa Group integration of ITA Airways joining the loyalty program Miles & More

Starting in April, the Italian reference carrier will partner with Europe's leading loyalty program in the travel sector
ITA Airways passengers who join the program will have access to 35 airline partners and over 135 additional partners worldwide
Miles & More is further expanding its leading position with currently 39 million members

Frankfurt am Main, 20 March 2026 – Starting 1 April, Miles & More will become the official loyalty programme of ITA Airways. The Lufthansa Group’s frequent flyer programme will then be open to all passengers of the Italian airline. They will gain access to a global partner network with exclusive rewards and services upon registration with Miles & More. This new collaboration between Miles & More and ITA Airways is a major milestone in the integration of ITA Airways into the Lufthansa Group.

Registration for Miles & More will also be possible via the airline’s online portal ita-airways.com and its app, starting 1 April. Passengers of the Italian airline will benefit from Europe’s leading frequent flyer programme with its global network of 35 airlines and over 135 additional programme partners from the very first mile. These include renowned hotels, global car rental companies, and numerous products and shopping brands. Miles & More members can also earn miles on all Lufthansa Group Airlines, all Star Alliance airlines, and other partner airlines. These miles can then be redeemed for Award Flights, travel-related awards, and numerous selected products and services. In addition, new members can earn Points to achieve or maintain frequent flyer status within the Lufthansa Group. For ITA Airways customers who already have frequent flyer status, an attractive offer to switch to the Miles & More programme via a status match will also be published. The partnership between ITA Airways and Miles & More will be further expanded with additional offers over the course of the year.

Dieter Vranckx, Chief Commercial Officer Lufthansa Group, says: “Welcoming ITA Airways to the Miles & More programme is a unique milestone, not only from a programme offer perspective but also from the airline’s customers perspective. With this step, we continue to be on track integrating ITA Airways as Hub Airline. The ITA Airways customers will get access to an industry-leading programme, which will further expand its excellent position and create additional synergies for its worldwide customer base. ITA Airways has made the strategic decision to use Miles & More as a large and globally anchored loyalty programme and to offer its customers a worldwide route network for earning miles in the future. ITA Airways will thus integrate further into our Lufthansa Group airline commercial powerhouse.”

By adding ITA Airways, Miles & More is further expanding its leading position. All 39 million Miles & More members will now have the opportunity to earn miles in the ITA Airways route network, redeem them for flights, and earn Points toward the coveted frequent flyer status.

About Miles & More GmbH

With over 30 years of experience in the loyalty sector and more than 25 years in the retail and financial environment, Miles & More GmbH is an absolute expert in personal and successful customer targeting and retention. Gerald Schlögl is the Managing Director of the wholly owned subsidiary of Deutsche Lufthansa AG, based in Frankfurt am Main.

As the loyalty programme of the Lufthansa Group, Miles & More offers more than 39 million members access to an exclusive world with more than 170 international partners along the entire travel chain and in everyday life. The core of this diverse world of programmes and offers with attractive benefits and exclusive travel privileges lies in earning and redeeming miles for awards and earning Points to achieve frequent flyer status. In addition, the programme offers numerous financial services, most notably the successful Miles & More credit card portfolio in cooperation with various banks in over 20 countries. As the operator of the Worldshop, Miles & More GmbH is also responsible for the online shop worldshop.eu with over 400 premium brands and more than 4,500 articles and is represented with a total of six Worldshop stores at the airports of Frankfurt, Munich, Berlin and Vienna.

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