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Amazon - making people’s lives easier

It all began in a Seattle garage in 1994 when the firm received its first book order. Since then, Amazon has become an important part of many people’s everyday lives, be it as an online shop, employer, IT service provider or business partner. For Amazon, customers always come first. Its goal is to make their lives simpler and help them succeed. The possibilities Amazon opens up brings benefits to innumerable shoppers as well as to vendors of media and countless other useful and appealing things. Amazon offers Miles & More members a wide range of ways to earn miles, with new offers every month.

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It all began in a Seattle garage in 1994 when the firm received its first book order. Since then, Amazon has become an important part of many people’s everyday lives, be it as an online shop, employer, IT service provider or business partner. For Amazon, customers always come first. Its goal is to make their lives simpler and help them succeed. The possibilities Amazon opens up brings benefits to innumerable shoppers as well as to vendors of media and countless other useful and appealing things. Amazon offers Miles & More members a wide range of ways to earn miles, with new offers every month.

Back to partner overview

Providing opportunities for success and growth

Amazon strives to be the world’s most customer-focused business, the best employer and a company with the highest standards of safety. Customer reviews, one-click shopping, personalised recommendations, Prime, Amazon Shipping, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and Climate Pledge are just some of the products and services Amazon has pioneered.

Amazon is guided by four basic principles:

A focus on people rather than competition

A passion for innovation and simplification

A commitment to high standards

Long-term thinking

Amazon – from garage to global player

Launched in 1994 by Jeff Bezos, Amazon was initially based in his own garage on the outskirts of Seattle, USA. His aim was to make shopping simpler with the help of the internet. Books were the ideal product, being easy to store and ship. They were also something Jeff Bezos was passionate about. His idea was to create the biggest bookshop in the world. In the first 30 days, amazon.com processed orders for customers from 50 US states and 45 countries around the globe. Those orders were all fulfilled from his garage. Today, more than 500,000 people work for the company across more than 30 countries.