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Amazon - making people’s lives easier

What began in a Seattle garage 25 years ago with the first book order has now become an important part of every-day life for many people - whether as an online shop, employer, IT service provider or business partner.

For Amazon, customers always come first. The goal is to simplify their lives and contribute to their success. To achieve this, Amazon offers opportunities from which many benefit: for shopping, but also so they can offer innovations, books and films to millions of users.

Miles & More members can now also take part and earn and redeem award miles in a variety of ways when shopping on amazon.de.

What began in a Seattle garage 25 years ago with the first book order has now become an important part of every-day life for many people - whether as an online shop, employer, IT service provider or business partner.

For Amazon, customers always come first. The goal is to simplify their lives and contribute to their success. To achieve this, Amazon offers opportunities from which many benefit: for shopping, but also so they can offer innovations, books and films to millions of users.

Miles & More members can now also take part and earn and redeem award miles in a variety of ways when shopping on amazon.de.

Amazon as a provider of opportunities for success and growth

Amazon is guided by four basic principles:
 

  • a focus on people rather than competition
  • a passion for invention
  • a commitment to operational excellence
  • long-term thinking
  • Female is typing something in diary on touch pad, while is sitting against amazing Asian landscape in beautiful summer evening. Woman is watching video on digital tablet during her trip in Thailand; Shutterstock ID 393510562; PO: UK : SUBSCRIPTIONS, PERIODICALS NEWSSTAND TRAVEL ID#1113535; Job: chaprade@amazon.co.uk; Client: other; Other: world wide

From garage to global player - Amazon

Amazon started out on the outskirts of Seattle (USA) in Jeff Bezos’ garage in 1995. He wanted to make shopping easier for people with the help of the internet. Books were ideally suited for this, because they are easy to store and ship, and are also Jeff Bezos’ passion. The idea: to be the biggest bookshop in the world. Within the first 30 days amazon.com processed orders for customers in 50 US states and 45 countries worldwide. All were supplied from the garage. More than 500,000 employees now work for the company in more than 30 countries.