Multi-generational holidays are on the rise
Travel connects us all: multi-generational holidays create shared experiences
Research meets popular culture: how series and studies are reflecting this trend
How families can save with Miles & More
When was the last time you went on holiday with the whole family? The trend towards multi-gen travel reflects the growing popularity of multi-generational holidays. Family holidays only involving parents and children are a thing of the past. Nowadays, grandparents, grandchildren and grown-up children are all travelling together, turning a holiday into a unifying experience.
With special offers and family-friendly options, Miles & More makes travelling as a family easier and turns earning miles into a shared experience. Read on to find out what makes multi-gen travel so special and which benefits you can enjoy as a family with Miles & More.
In a world where spending time together can be challenging, holidays offer a chance for friends and family to come together. Suddenly everyone is in one place – three generations under one roof, or on the same beach. Holidaying together is more popular than ever. This is confirmed by recent research findings: in a study by the Family Travel Association, more than 50% of those surveyed said they travel with their extended family.
The growing importance of shared experiences is also reflected in popular culture. Few series capture the dynamics of multi-gen travel as well as “The White Lotus”. Each season follows a family on holiday together – complete with parents, children, grandparents and sometimes also friends. Intended as social satire, the award-winning HBO comedy series shows how best not to spend a holiday with the extended family. Emotional dramas and unspoken conflicts unfold between swimming pools and panoramic views – as well as a surprising degree of closeness.
However, the series’ exaggerated message is often found in a more subtle but no less meaningful form in reality. And this is what it’s really about: spending precious time together. Today’s possibilities become tomorrow’s memories. When grandparents, parents, children and friends travel together, shared moments are created that connect generations.
There’s a strong desire to bond over shared experiences such as birthdays, anniversaries or weddings. According to a study by Blue Cross, approximately 77% of family trips are linked to a special event. Travel destinations for multi-generational holidays are especially popular. Although this may initially sound challenging, since different age groups have different interests, multi-gen travel can actually be very rewarding. The study also shows that travelling in this way forges real connections between the generations.
While Gen Z is looking for adventure and unique experiences, baby boomers are dreaming of bucket lists and relaxing time off. Millennials and Gen X, on the other hand, are most interested in cultural discoveries and local experiences. All of this can be combined in a family holiday if sight of the bigger picture – the shared experience – is not lost.
Skip-gen travel is also becoming increasingly popular. Here, grandparents take the helm – or rather the tickets – and explore the world with their grandchildren. They often also fund the trip.
To make travelling even more attractive for families, Miles & More offers special benefits for parents, grandparents and, of course, children.
- Mileage Pooling: this offer lets up to two adults and five children (aged between 2 and 17) pool their miles – perfect for families who earn miles together and want to reach their target more quickly. It also makes family holidays more cost-effective and easier to plan.
- Child’s Award Flight: for children aged 2 to 11, parents can save 25% of the miles required for a standard booking. Available with Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Discover Airlines, Eurowings, LOT Polish Airlines, Lufthansa, Lufthansa City Airlines, Luxair and SWISS.
- Infants’ Award Flight: infants under the age of 2 who don’t need a seat of their own can travel for up to 90% fewer miles. Available with Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Discover Airlines, Eurowings, LOT Polish Airlines, Lufthansa, Lufthansa City Airlines, Luxair and SWISS.
- Companion Award Flight: if you have Senator or HON Circle Member status, your travel companion can travel with you for just 50% of the miles, making it ideal for grandparents, partners and friends. Available with Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Discover Airlines, Eurowings, LOT Polish Airlines, Lufthansa, Lufthansa City Airlines, Luxair and SWISS.
In an increasingly faced-paced world, genuine connections are becoming more important. Multi-gen travel is more than just a travel trend, it’s a chance to bring families closer together. Turn the desire to spend time together into a shared experience with our offers, and make your next trip a family adventure.
Select your preferred flight on our booking platform, and book the Child’s Award Flight, Infants’ Award Flight and Companion Award Flight together with a standard Award Flight.
You’ll find further information about family benefits with Miles & More on our new dedicated page.
It’s holiday time at last. But what if the kids get bored travelling? We’ll show you just what you need to make your time on board fly by, and how to achieve your next mileage target even faster.
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