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Lufthansa WorldShop now with a new brand image

Lufthansa WorldShop now with a new brand image

Clear, concise, high-end and vibrant: this is how the Lufthansa WorldShop will be presenting itself from this spring

A new design and inspiring content underline the premium standards of both the catalogue and the stores

Frankfurt am Main, 6 March 2018 – Clear, concise, high-end and vibrant: this is how the Lufthansa WorldShop will be presenting itself from this spring. The presentation of the WorldShop will be comprehensively updated as part of a complete rebranding exercise. The new look & feel makes its first appearance in the latest catalogue, which was launched at the beginning of March. The rebranding will also be implemented at the nine airport retail outlets. Lufthansa WorldShops is operated by Miles & More GmbH. After flight awards, it is the most popular way for members to spend their miles.

Inspiration for the home and for your travels

The goal of the new presentation is to inspire members and to give them fresh impetus through attractive living environments. To this end, the catalogue focuses on a world of image and colour and a matching typography. In addition, more use will be made of editorial content, such as interviews with experts and background texts about selected products. The high-quality and dynamic content focuses on the standards of design and the quality of the products presented in the catalogue: from quiet robotic lawn mowers with LED headlights and ultra-modern pizza ovens to hitherto unseen images of the Ju 52 for aircraft enthusiasts – the items in the catalogue are both varied and innovative.

"There is still a moment of electronic silence on board as the aircraft takes off. According to Jens Polkowski, Associate Director of Direct Marketing at Miles & More GmbH, this is also the moment when people reach for the catalogue almost automatically and allow the text and images to take their effect". "This moment is the focus point of our relaunch. Opulent images and emotional texts allow readers to immerse themselves in the brand world of the WorldShop."

Lufthansa WorldShop

The new design and editorial content highlight the quality and design standards of the products in the Lufthansa WorldShop catalogue

A strong brand experience in all channels

The online and offline worlds of the WorldShop will be more strongly intermeshed in future in order to achieve a more uniform experience of the WorldShop: in this process the catalogue serves as an inspirational medium for members. It offers a wide range of items, from stylish accessories to smart voice command devices and, at the same time, presents the newest trends and products.

The online shop complements the catalogue by delivering a continuation of the reports, as well as more in-depth product information. The online shops www.worldshop.euufuwbcquasdwyyctawdw and www.swiss-shop.com offer in total more than 3,000 attractive awards from such categories as Travel & Luggage, Home & Living and Lifestyle & Accessories. At the retail outlets at airports, the products can be physically experienced before purchase. The nine Lufthansa WorldShop outlets at Frankfurt, Munich, Berlin Tegel, Hamburg and Dusseldorf have more than 700 square metres of retail space. The WorldShop catalogue is published with two product ranges a year and an additional Christmas special and is available on Lufthansa continental flights. The range is complemented with more online product lines throughout the year.

About Miles & More

Miles & More is Europe’s leading frequent flyer and awards programme. Its 25 years of experience and cooperation with 300 global partner companies make the programme’s operator, Miles & More GmbH, an expert in individual customer service and retention.

Members can earn and spend Miles & More award miles when they fly and when they buy high-end brands in many important areas of life. With the flight award as its core element, and with the Lufthansa WorldShop and numerous hotel and car rental partners, Miles & More is strongly positioned along the entire travel chain. The Miles & More credit card also enables members to earn award miles easily during their daily lives.

Partners of the programme benefit from access to a discerning target group, particularly in the core markets of Germany, Austria and Switzerland: Miles & More members can be approached with customised content that appeals to their individual preferences. Miles & More GmbH was founded in 2014 in Frankfurt as a 100% subsidiary of Deutsche Lufthansa AG.


Miles & More Press Office
Tel.: +49 69 719168-159
E-mail: presse@miles-and-more.com