Soeder x SWISS

Since mid-May 2024, SWISS guests can enjoy our new signature scent “Alpine Valley”, developed and exclusively created in partnership with Soeder. The new fragrance captures the subtle and fresh essence of the Swiss Alps and brings a feeling of home and comfort right on board your flight. In a first step, the onboard hand lotion, facial spray, and face cream will carry the new “Alpine Valley” fragrance. 

For a sense of coming home even before you land, or a cherished memory relived after take-off – our new signature fragrance “Alpine Valley”, developed in partnership with Soeder, will transport your mind right into the heart of Switzerland. The new scent – a combination of aromatic larch, a slight breeze of crisp alpine air, and a lively blend of citrus notes and fragrant herbs – brings the tranquility of the Swiss Alps on board your SWISS flight. All you have to do is close your eyes and take a breath.

In a first step, SWISS Economy, SWISS Premium Economy and SWISS Business guests can enjoy the fragrance on all long-haul flights through hand lotion and a facial spray available in the lavatories. SWISS Business guests can look forward to an additional face cream. On short-haul flights, the hand lotion and the facial spray are also available to our SWISS Business guests. In the future, the exclusive fragrance will be expanded, among others, to our soap onboard all SWISS flights.