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DEZERVED - a new kind of online marketplace

Discover a members-only paradise for shoppers who insist on pure luxury. DEZERVED is an online shopping destination where you can redeem award miles in exciting new ways. With its incredible offers, time-limited deals, and unexpected daily, weekly, monthly, quarterly and yearly prizes, DEZERVED allows Miles & More members to use their miles for a range of exclusive experiences as well as unmatched price reductions on some of the world’s most coveted products. Stopping by often is worth your while. This game changer unlocks truly unique rewards and perks in the simplest of ways. Secure stellar savings and unmissable frequent flyer offers on some of the finest things in life.

Discover a members-only paradise for shoppers who insist on pure luxury. DEZERVED is an online shopping destination where you can redeem award miles in exciting new ways. With its incredible offers, time-limited deals, and unexpected daily, weekly, monthly, quarterly and yearly prizes, DEZERVED allows Miles & More members to use their miles for a range of exclusive experiences as well as unmatched price reductions on some of the world’s most coveted products. Stopping by often is worth your while. This game changer unlocks truly unique rewards and perks in the simplest of ways. Secure stellar savings and unmissable frequent flyer offers on some of the finest things in life.

Expect the unexpected

Since March 2021, DEZERVED has been spoiling its members with exciting shopping offers from premier global luxury brands. Here are just a few examples of the great savings, unmissable offers, and exclusive deals you’ll find at this online marketplace:

Amazing prices for the most coveted, high-end brands

Boutique selection of state-of-the-art tech gadgets

Pure indulgence packages at selected world-class hotels

Thrilling draws for incredible prizes for just a few miles

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Unlock a world of saving with your award miles

Enjoy VIP treatment and an elevated retail experience at the latest premier shopping destination. As a Miles & More member, you receive a free 1-year membership to DEZERVED - a saving of 72 US dollars. After signing up with your service card number and PIN, you’ll use a fixed combination of cash and miles to access amazing deals. Start redeeming with as little as 20 award miles. Join DEZERVED today, and use your miles for exclusive frequent flyer offers you won’t want to miss at fantastic prices you’d never expect.