Miles & More members can now earn valuable award miles when arranging their accommodation through Booking.com
Frankfurt am Main, 1. September 2021 – Miles & More, Europe's leading loyalty programme for people on the move and Booking.com, one of the world’s leading digital travel companies are now working together to offer travellers award miles when making accommodation reservations. Miles & More is thus expanding its partner portfolio along the travel chain.
At the start of the cooperation, Miles & More members will earn five miles for every euro spent when arranging accommodation stays in the period from 1 September to 30 November 2021 via a special co-branded version of Booking.com. From the start of December 2021, this will change to a standard one mile for every euro spent on accommodation reservations. The new partnership offers further decisive added value in the use of the programme and thus strengthens the positioning of both companies.
Earn miles and discover the world
Via the special co-branded site, Miles & More members can easily arrange an accommodation or a stay of their choice anywhere in the world by entering their service card number. Mileage credit is automatically uploaded to the member’s account once they’ve completed their stay. As an expert in successful customer targeting and retention, Miles & More is thus geared even more closely to the wishes and needs of its customers.
“The partnership with Booking.com is a real asset for us and offers a special added value to participate in our program. When booking, our members can benefit from the very attractive selection of more than 28 million accommodation offers worldwide on Booking.com and earn award miles in the process,” says Armin Czapla, Senior Director Partner Sales & Ambient at Miles & More GmbH.
"As travellers begin to start exploring the world again, we are very pleased to be partnering with Miles & More to help customers earn additional rewards for each accommodation they book. Whether it’s a stylish city apartment for a weekend getaway or a chalet in the mountains for an outdoor escape, our aim is to make it easier for everyone to find the stay that’s right for them,” says Xaveer Fluitman, Regional Director of Partnerships in EMEA for Booking.com.
Link to the Booking.com and Miles & More special co-branded website: https://www.booking.com/index.html?aid=2167591
About Miles & More
Miles & More is Europe's leading loyalty programme for people on the move. More than 25 years of experience and cooperation with over 300 partner companies worldwide make Miles & More GmbH, which operates the programme from its headquarter in Frankfurt am Main, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, more than 300 partners of the programme benefit from access to a sophisticated target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a 100% subsidiary of Deutsche Lufthansa AG. The managing directors are Sebastian Riedle and Dr. Oliver Schmitt. The company has developed into a strong brand in a variety of areas - such as the award business and programme operations, status management, the offers and services in sales & retail, and finance.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.6 trillion award miles in a wide variety of areas of life - from flying to finance to shopping. With the flight award as the emotional centerpiece and unique selling point of the programme, the Lufthansa WorldShop and more than 270 non-aviation partners, Miles & More is strongly positioned along the entire travel chain. Miles & More GmbH also operates nine Lufthansa WorldShop stores with more than 800 square meters of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg and Düsseldorf airports. The online stores worldshop.eu and swiss-shop.com entice customers with more than 3,000 attractive awards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More Credit Card also enables members to earn award miles easily in their everyday lives.
Miles & More Press Office
Tel.: +49 69 719168-159
Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to one of the world’s leading digital travel companies. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travelers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28.4 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.