Miles & More is opening a Lufthansa WorldShop store at BER airport

Frankfurt am Main, 3 November 2020 - From now on, it’s going to be: “Bye bye, Tegel” and “Hello BER!”. You will find the Lufthansa WorldShop store in Terminal 1 of the capital’s newly opened airport behind the security check in the “Marketplace” area. An on-site visit is an absolute must for all airline and aviation enthusiasts. In the store, Miles & More members and travellers will not only be able to purchase items from high-end brands in the lifestyle and travel sectors, but also iconic aviation supporter merchandise, as well as being able to redeem their award miles.

In the wake of the new Lufthansa WorldShop store at Frankfurt Airport, the second is now following with the same innovative design concept at Berlin Brandenburg Airport. Product and lifestyle worlds aimed at different target groups are presented in a three-fold division of space. This store concept aims to make the shopping experience as efficient and custom-fit as possible. Whether it’s for customers with limited time, for visitors looking for inspiration while waiting at the gate or for thrilling others with local and seasonal offers - the store will be a very personal experience for every visitor. Digital media and moving image content complement the offering. Of course, the hygiene rules that are currently in force have been taken into account, which means that you can visit with confidence even during the present circumstances.

“With the new store design concept, we want to stay abreast of changes in retail and react faster to trends and innovation. With the Lufthansa WorldShop store at BER, too, we are offering a high-quality shopping experience, where our customers can make a voyage of discovery and always find something new. Important for this is not only an attractive product range but also the way the product is presented. The new on-site store concept makes the Point of Sale the Point of Experience”, says Johann-Philipp Bruns, Senior Director Sales & Retail at Miles & More GmbH.

However, environmentally conscious and sustainable commerce is of equal importance to Miles & More GmbH. An example of this is the Lufthansa Upcycling Collection with limited-edition lifestyle and design products made from sustainably utilised aircraft materials. With these exclusive products, flying enthusiasts can take a piece of aviation history home with them. The second Lufthansa Upcycling Collection has already been developed with new offbeat products available in the stores.

“The retail sector is the mainstay of the Miles & More GmbH portfolio of services because we have been so much more than just a frequent flyer programme for a long time now”, says Sebastian Riedle, spokesman and managing director of Miles & More GmbH. “After flight awards and upgrade awards, the Lufthansa WorldShop is the most popular option for redeeming miles. In order to remain future-proof in the highly competitive retail market, simply selling products cannot be our only focus but also the shopping experience of our members and customers.”