New dual leadership at Miles & More

Frankfurt am Main, February 8, 2021 - Change at the top: Dr. Oliver Schmitt is the new Managing Director of Miles & More GmbH alongside Sebastian Riedle. The 49-year-old succeeds Harald Deprosse, who will be devoting himself to new tasks after a successful seven years in the company's management, where he was involved in many groundbreaking initiatives. Schmitt is responsible for the sales division, which includes the Partner & Retail and Analytics/Data departments. Riedle is Spokesman of the Executive Board and will be responsible for the Loyalty business unit, which includes the Award & Status Programme, Marketing, Customer Service, IT, HR, Legal and Finance departments.

"I am very pleased to be part of the Miles & More team since the beginning of the year and am looking forward to the many exciting new tasks", says Dr. Oliver Schmitt, Managing Director of Miles & More GmbH. "Despite the current difficult situation in the context of the crisis, Miles & More has been able to successfully maintain its existing partner relationships. I would like to continue building on this. My clear goal is to grow again together with our partners and to be able to continue making attractive offers to our programme members. This also includes enhancing our business relationships with the airlines."

In addition to his role as Managing Director of Miles & More GmbH, Schmitt is also responsible for Loyalty & Ancillary Services and Global Marketing as Senior Vice President within the Lufthansa Group. In this context, Schmitt wants to position Miles & More GmbH even more strongly within the airline environment and to interlink offers, innovative additional services and marketing more closely with the Lufthansa Group. The goal is to further strengthen customer loyalty and create an industry-leading customer experience along the entire travel chain.

"For more than 25 years, we have been experts in successful customer targeting and retention", says Sebastian Riedle, Managing Director of Miles & More GmbH. "With our diverse offers and services, we have become one of the most relevant programmes for customer loyalty in the premium segment. For improved member interaction and even better access for our partners, customer experience is always the focus. In this context, customized, innovative technologies and consistent implementation of sustainability measures are crucial."

Schmitt holds a doctorate in physics and can draw upon extensive experience with over 17 years in product development, marketing and sales as well as several years with the Lufthansa Group. Among other things, he worked for the mobile communications provider Telefonica O2 Germany for 14 years in the areas of e-commerce, online sales, analytical pricing as well as digital and affiliate marketing. In 2017, he moved to Eurowings for various management positions and a strong digital focus. Most recently, he was on the board of directors of Eurowings and as CCO was responsible for the commercial activities Sales & Marketing, Product, Pricing and Network Planning.