Members now receive award miles for new registrations with Verimi and for the management of their personal information
Frankfurt am Main, 16 October 2018 – As of today, Miles & More GmbH will be the first company in the Lufthansa Group to enable the use of the Verimi identity platform’s log-in: from now on, members will be able to log in to the frequent flyer and awards programme app with their universal Verimi log-in. In this way, Miles & More is offering members an additional simple alternative for mobile access to their mileage account, as well as to programme offers.
“It is our highest priority to design our programme attractively and to make it easier for members. The option to log in via Verimi is consequently an excellent addition”, said Roland Adrian, Managing Director of Miles & More GmbH. “Verimi also demonstrates the significance of a validated, digital identity on the Internet. This will become increasingly important in the future for our programme, too, and that’s why we are pleased to be supporting the platform with our coveted award miles.”
Use Verimi and earn award miles
Miles & More members who have not yet registered with Verimi earn 250 award miles for their initial registration with the platform. Every user who supplements their data with additional information or who verifies their identity using an identity document and the Video Ident procedure earns an additional 250 miles for each procedure.
Making Internet access simpler and more secure
The Lufthansa Group is one of the founding partners of Verimi. The goal of the platform is to offer Internet users a verified identity, as well as simple access to the services and products of all affiliated companies. The user retains full control over the utilisation of their information at all times. “As Europe’s largest frequent flyer and awards programme, Miles & More is a strong partner for our platform. Millions of travellers benefit from our service and can now log on to the Internet and on to our cross-industry partner websites simply and securely – and even earn award miles in the process”, said Torsten Sonntag, CFO/COO of Verimi.
An expansion of the collaboration is in the pipeline
Plans are afoot to further expand the cooperation between Verimi and Miles & More in the future. In spring 2019, logging in with Verimi will not only be available in the app, but also on the Miles & More website. In addition, subsequent promotions with Verimi will be rewarded with award miles, including a subscription to the newsletter or the acquisition of new customers for the platform.
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About Miles & More
Miles & More is Europe’s leading frequent flyer and awards programme. Its 25 years of experience and cooperation with 300 global partner companies make the programme’s operator, Miles & More GmbH, an expert in individual customer service and retention.
Members can earn and spend Miles & More award miles when they fly and when they buy high-end brands in many important areas of life. With the flight award as its core element, and with the Lufthansa WorldShop and numerous hotel and car rental partners, Miles & More is strongly positioned along the entire travel chain. The Miles & More credit card also enables members to earn award miles easily during their daily lives.
Partners of the programme benefit from access to a discerning target group, particularly in the core markets of Germany, Austria and Switzerland: Miles & More members can be approached with customised content that appeals to their individual preferences. Miles & More GmbH was founded in 2014 in Frankfurt as a 100% subsidiary of Deutsche Lufthansa AG.
Miles & More Press Office
Tel.: +49 69 719168-159
VERIMI is the new European cross-sector identity and data platform. VERIMI combines a convenient and centralised login (Single Sign On), the highest security and data protection standards in accordance with European law and the self-determination of the user with regards to the use of personal information. VERIMI was founded in May 2017. The platform is supported by a broad alliance of internationally positioned companies. The shareholder group includes the following companies: Allianz, Axel Springer, Bundesdruckerei, Core, Daimler, Deutsche Bahn, Deutsche Bank and Postbank, Deutsche Telekom, Giesecke+Devrient, Here Technologies, Lufthansa and Volkswagen.
Tobias Enke, Public Relations Manager
Tel.: +49 151 538 880 19