Frequent flyers acknowledge the programme’s service, credit cards and promotions
Frankfurt am Main, 24 September 2018 – Miles & More was a winner at the FT Awards 2018 on 21 September in London in a total of three categories: the frequent flyer and awards programme prevailed against all the nominees in the Europe & Africa region in the “Best Loyalty Customer Service”, “Best Affinity Credit Card” (Miles & More Credit Card Gold) and “Best Overall Promotion” categories.
“The Frequent Traveler Award is the voice of the frequent flyer. We are therefore all the more delighted to be voted the winner by our own members not only in one category, but in three”, said Harald Deprosse, the Managing Director of Miles & More GmbH. “This feedback motivates us to continually develop our programme with innovative functions and features and to expand according to our members’ requirements.”
Finally, Miles & More introduced a new premium brand for exclusive travel offers in August: Under the name “Miles & More Collection”, members will be offered carefully selected holiday packages on the Lufthansa Holidays platform. In addition, the Mileage Pooling function went live in May. Up to two adults and up to five children can put their miles together to reach their desired award faster. In 2018, Miles & More celebrated its 25th anniversary.
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About the Frequent Traveler Awards
The FT Awards recognise outstanding customer retention and loyalty programmes in three regions of the world, as well as in three core sectors of the travel industry – airlines, hotels and rental cars. In addition, prizes are awarded to the best credit cards connected to one of these sectors.
Find out more about the Frequent Traveler Award at www.ftawards.com.
About Miles & More
Miles & More is Europe’s leading frequent flyer and awards programme. Its 25 years of experience and cooperation with 300 global partner companies make the programme’s operator, Miles & More GmbH, an expert in individual customer service and retention.
Members can earn and spend Miles & More award miles when they fly and when they buy high-end brands in many important areas of life. With the flight award as its core element, and with the Lufthansa WorldShop and numerous hotel and car rental partners, Miles & More is strongly positioned along the entire travel chain. The Miles & More credit card also enables members to earn award miles easily during their daily lives.
Partners of the programme benefit from access to a discerning target group, particularly in the core markets of Germany, Austria and Switzerland: Miles & More members can be approached with customised content that appeals to their individual preferences. Miles & More GmbH was founded in 2014 in Frankfurt as a 100% subsidiary of Deutsche Lufthansa AG.