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Lufthansa Worldshop to be re-experienced in Frankfurt

Miles & More presents the new store concept with special customer focus at the opening event

Worldshop Re-Opening

Frankfurt am Main, 5 December 2019 – Modern design, structured setup and always in focus: the shopping experience for different types of customers and their needs. With this motto, Miles & More GmbH yesterday opened the newly designed Lufthansa WorldShop at Frankfurt Airport. Harry Hohmeister, Member of the Executive Board of Deutsche Lufthansa AG & Chief Commercial Officer Network Airlines and Sebastian Riedle, Managing Director of Miles & More GmbH, welcomed the guests to the store in Hall B and presented the strategic realignment of the retail division within the Lufthansa Group.


"One thing is clear to us: trade is not dead, but merely monotonous and arbitrary trade," says Sebastian Riedle. "The retail segment is a central business unit for Miles & More GmbH. As the person responsible for this area within the Lufthansa Group, the realignment of the stationary retail business and previously also of the online shop was an important step towards boosting the Lufthansa WorldShop brand and making it even more attractive for our customers."


"Miles & More is unique because it connects the worlds of airlines and retailers in an innovative and especially customer-oriented way," emphasizes Harry Hohmeister. "Individual offers from the beginning of the journey to its end and beyond - that is our premium understanding. At Lufthansa WorldShop, we do justice to this through personalized services and direct communication with our customers. We will consistently continue along this path."

Individual shopping experience at Lufthansa WorldShop

During the opening event, the visitors were able to convince themselves of the innovations. With guided tours in small groups, the different product areas in the three staged living worlds were precisely demonstrated: Whether for customers with limited time, visitors who are looking for inspiration while waiting at the airport or those who are interested in local or seasonal offers. The new store can thus be experienced individually by every visitor. A targeted selection of innovative brands and products offers the ideal mix for different customer types. This is complemented by more detailed product information, exciting background stories and interactive links through digital media, NFC tags or the new Vending Machine. The latter - a machine with direct product dispensing for accessories and small items as well as a gamification approach with mileage credits and discounts - was tested directly by the numerous guests with enthusiasm in order to obtain their personal favourite product.

On the way to becoming a Retail Competence Center

The new Lufthansa WorldShop store concept is part of a large-scale initiative to realign and expand the entire Sales & Retail division within the Lufthansa Group. The focus is on further enhancing the customer experience and further developing the IT infrastructure and processes in order to become the Retail Competence Center of the future within the Lufthansa Group. Miles & More GmbH is responsible for the online shops www.wordshop.eu and www.swiss-shop.com with over 3,000 selected products from more than 200 premium brands, the stationary Lufthansa WorldShop Stores at selected airports and in-flight sales on the medium and longdistance routes of Lufthansa and SWISS.