Redeem miles for lottery tickets, and make a difference: Miles & More launches partnership with Onestly
Miles & More is expanding its offer with a charity lottery. With every lottery ticket, you can not only win dream prizes, but also support charitable projects.
Frankfurt am Main, 4 December 2023 – The loyalty programme of the Lufthansa Group is expanding its partnership with the state-licensed charity lottery Onestly. The digital platform reaches people who are not addressed by traditional lottery offers through targeted competitions, a higher chance of winning and charitable commitment. With the redemption from already 1,500 award miles, Miles & More members now have the chance to choose lottery tickets in the categories cars, travel and experiences and win dream prizes. At the same time, they support charitable projects. To celebrate the launch of the partnership, Miles & More members will receive a ten percent discount on lottery tickets from Onestly until 29 February 2024.
Buy lottery tickets and secure the chance to win dream prizes: this is how it works
For as little as 1,500 miles, members have the chance to win prizes ranging from special long-distance trips to luxury watches. Various partners offer unique top prizes, such as TUI Cruises in the travel category. To buy the tickets, members simply log in to Onestly with their personal Miles & More account, view the individual dream prizes and buy the tickets with miles.
In the future, it is planned to offer top prizes in cooperation with Miles & More and Lufthansa, to make it possible to fly to special destinations with just a few miles or a single ticket.
Support of more than 47,000 social projects, both large and small, possible
Every Onestly ticket supports a social project of the members's choice. This includes help alliance, the charitable aid organisation of the Lufthansa Group. By processing donations via Germany's largest donation platform, betterplace.org, the lottery with an ESG-compliant focus ensures transparency and responsibility. Small social projects in particular are often invisible and receive hardly any donations. Onestly creates an important platform and ensures that donations are efficiently distributed across six key categories.
"We are delighted to have gained a strong partner in the charity lottery Onestly, that gives our members the chance to fulfil their dreams and do something good at the same time", says Katrin Jüttner, Head of Partner Sales & Ambient at Miles & More GmbH. "In this way, we are gradually expanding our portfolio in the social sector, combining social commitment with the positive effect of the chance to win - even with a small number of miles".
"Just like Miles & More, Onestly pursues a sustainable business strategy", say the founders of Onestly. "The partnership therefore opens up new opportunities for both sides to initiate further positive developments for the environment and society in this area - naturally with the help of Miles & More members, who can use their miles for charitable projects and win great prizes at the same time".
Further information at https://www.miles-and-more.com/de/en/spend/onestly/partner/milesandmore/onestly/spend/promotional-offer/2312_Launchpromo_onestly_946.html and https://onestly.de
Miles & More is adding a charity lottery to its offering. Every lottery ticket offers the holder a chance to win dream prizes and supports charitable projects, too.
Frankfurt am Main, 4 December 2023 – The Lufthansa Group loyalty programme is expanding its range of partners to include the state-licensed charity lottery Onestly. With its targeted lucky draws, higher chances of winning and support for worthy causes, the digital platform also appeals to people who aren’t interested in conventional lotteries. By redeeming as few as 1,500 miles, Miles & More members now have the chance to choose tickets from the Cars, Travel and Experiences categories and win dream prizes. What’s more, they will support charitable projects at the same time. To mark the beginning of the partnership, Miles & More members will get a 10% mileage saving on Onestly lottery tickets until 29 February 2024.
How to get lottery tickets and a chance to win dream prizes
With as few as 1,500 miles, members can get a chance to win prizes from special long-haul trips to luxury watches. The unique main prizes are made possible by a range of different partners, such as TUI Cruises in the Travel category. To get lottery tickets, members simply have to log in to Onestly with their personal Miles & More account, look at the various dream prizes, and use miles to order their tickets. In the future, there are plans to offer main prizes in cooperation with Miles & More and Lufthansa to enable flights to special destinations with just a few miles or a lottery ticket.
Support for over 47,000 charity projects of all sizes
Every Onestly lottery ticket supports the member’s chosen charity project. These include help alliance, the charitable aid organisation of the Lufthansa Group. Donations are processed via Germany’s largest fundraising platform, betterplace.org, ensuring that the lottery is operated transparently and responsibly in line with ESG guidelines. Smaller charity projects in particular often lack visibility and receive few donations. Onestly provides an important platform and ensures that donations are efficiently distributed across six key categories.
“We’re delighted to have found a strong partner with the charity lottery Onestly, giving our members the chance to make their dreams come true while supporting a good cause,” says Katrin Jüttner, Head of Partner Sales & Ambient at Miles & More GmbH. “With it, we’re also developing our portfolio in the charity sector and combining social engagement with the positive effect of a chance to win – all from just a small number of miles.”
“Just like Miles & More, Onestly pursues a sustainable corporate strategy,” say the founders of Onestly. “Through this partnership, we’re both getting new opportunities to initiate further positive developments for the environment and society. And we’re doing it with the help of Miles & More members who use their miles for charitable projects and have the chance to win great prizes in the process.”
Further information is available at https://www.miles-and-more.com/de/de/spend/onestly/partner/milesandmore/onestly/spend/promotional-offer/2312_Launchpromo_onestly_946.html and https://onestly.de
For as few as 1,500 miles per lottery ticket, Miles & More members have the chance to win breathtaking prizes while supporting social projects at betterplace.org. © Onestly
About Onestly
Onestly is the leader in a new era of charity lotteries, offering innovative and inspiring dream prizes. It focuses on extraordinary experiences, from idyllic trips to the Maldives to exclusive meet-and-greets with international celebrities. These unique prizes create unforgettable moments for both the winners and for a large number of social projects. Onestly makes dreams come true and also offers much higher chances of winning than conventional lotteries.
It is revolutionising the way we think about social engagement. With every lottery ticket, members get the unique opportunity to choose which charitable project they want to support. This personal choice increases awareness and forges a stronger connection with the fundraising initiatives. In this way, every Onestly ticket becomes an individual, meaningful gesture of support. When members have a direct impact on how their donations are used, they experience a new dimension of giving which is heart-warming and also makes a difference to a specific cause.
As well as being a pioneer in terms of innovation, Onestly is a symbol for safety, security and trustworthiness in the German lottery market. With a licence from Germany’s gambling regulator and compliance with the strictest quality standards, Onesty stands for transparency and fairness. The prize draws are subject to independent notarial supervision, guaranteeing a fair, safe and secure gaming experience. As a charitable organisation, Onestly also pursues a sustainable and ethically responsible corporate strategy which is redefining the future of social engagement.
Onestly press contact
Email: presse@onestly.de
Über Miles & More
Miles & More is the loyalty programme of the Lufthansa Group. 30 years of experience and cooperation with around 200 partner companies worldwide make Miles & More GmbH, the Frankfurt am Main-based operator of the programme, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, the programme's partners benefit from access to a discerning target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company as a wholly-owned subsidiary of Deutsche Lufthansa AG since September 2014. The managing directors are Gerad Schlögl and Johann-Philipp Bruns. The company has developed into a strong brand in a wide range of areas - from award business and programme operations, to status management, to sales & retail and financial services.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.9 trillion award miles in a wide variety of areas of life - from flying to finance to shopping. With the flight award as the most coveted award, the Worldshop and more than 150 non-aviation partners, Miles & More is strongly positioned along the entire travel chain.
Privileges for frequent flyers add value to the loyalty programme. The status rewards loyalty to the Lufthansa Group, co-issuing airline partners and Star Alliance airlines with points. As part of an exclusive community, the travel experience becomes even more pleasant with special status privileges.
Miles & More GmbH also operates eight Worldshop stores with more than 870 square metres of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg, Düsseldorf and Vienna airports. The online shop worldshop.eu entices customers with more than 5,800 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More credit card also enables members to earn award miles easily in their everyday lives.
Find out more at miles-and-more.company and www.miles-and-more.com/presse.
Miles & More Press Office
Tel.: +49 69 719168-159
E-Mail: presse@miles-and-more.com
About Miles & More
Miles & More is the Lufthansa Group loyalty programme. 30 years of experience and cooperation with approximately 200 partner companies worldwide make Miles & More GmbH, operator of the programme based in Frankfurt am Main, an expert for successful customer engagement and retention. Partners of the programme benefit from access to a discerning target group, particularly in the core markets of Germany, Austria and Switzerland. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a 100% subsidiary of Deutsche Lufthansa AG. Its Managing Directors are Gerald Schlögl and Johann-Philipp Bruns. The company has developed into a strong brand in a variety of areas from rewards and programme operation to status management, offers and services in sales and retail, and the financial sector.
Its programme centres on earning and redeeming miles. Since the programme’s inception, members have accumulated a total of over 1.9 trillion miles in a wide variety of areas of life, from flying to finance to retail. With its coveted flight award, Worldshop and more than 150 partners outside of the aviation industry, Miles & More enjoys a strong position throughout the entire travel chain.
Numerous benefits for frequent flyers also enhance the loyalty programme. The status element rewards loyalty to the Lufthansa Group, the co-issuing airline partners and the Star Alliance airlines with Points. Being part of an exclusive community makes travelling even more enjoyable with special status benefits.
In addition, Miles & More GmbH operates nine Worldshop stores with over 870 square metres of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg, Dusseldorf and Vienna Airports. The online shop worldshop.eu draws customers with over 5,800 attractive awards ranging from luggage, electronics, homeware, accessories, sports and wellness, children’s products, wine, and exclusives branded items from Lufthansa and other airlines. With a select range of products from over 400 premium brands, there is something to suit all tastes. The Miles & More Credit Card also enables members to earn miles easily in their daily lives.
More information is available at miles-and-more.company and miles-and-more.com/presse.
Miles & More Press Office
Tel.: +49 - 69 - 71 91 68 159
Email: presse@miles-and-more.com