Miles & More and Uber enter into new partnership for members from Germany, Austria and Switzerland
Frankfurt am Main, October 4th, 2021 - Miles & More, Europe's leading loyalty programme for mobile people, has gained a new strong partner in its service portfolio with the ride-sharing platform Uber. As of now, members can earn attractive award miles for rides that are arranged via the Uber app in Germany, Austria and Switzerland. The offer is aimed at customers who have registered in the Uber app with a German, Austrian or Swiss cell phone number and have saved their Miles & More service card number in their Uber account.
"The partnership with Uber is a real win for us. It offers a unique new added value to participate in our programme and has a high relevance along the travel chain," said Armin Czapla, Senior Director Partner Sales & Ambient at Miles & More GmbH. "Especially for business travellers and members that travel a lot, the opportunity to earn additional miles with Uber in the DACH region can make a real difference to their mileage account. If successful, we plan to expand the partnership internationally in the future."
Especially relevant for air travellers and easy to use
All rides arranged through Uber count. Whether within the city for dinner or across the country. One mile is credited for every euro spent on rides. In addition to the miles earned on regular trips, air travelers, in particular, benefit from the offer with Uber. Anyone who orders a ride via the Uber app on the way to or from the airport earns two bonus miles for every euro paid. The cooperation was initiated together with the Lufthansa InnovationHub and is thus a real success story in cross-divisional cooperation.
"Miles & More is the classic loyalty programme in the mobility sector," says Christoph Weigler, General Manager Uber DACH. "Through the partnership with Miles & More, Uber users can now continue to earn miles on their trips even after landing."
About Miles & More
Miles & More is Europe's leading loyalty programme for people on the move. More than 25 years of experience and cooperation with over 300 partner companies worldwide make Miles & More GmbH, which operates the programme from its headquarter in Frankfurt am Main, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, more than 300 partners of the programme benefit from access to a sophisticated target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a 100% subsidiary of Deutsche Lufthansa AG. The managing directors are Sebastian Riedle and Dr. Oliver Schmitt. The company has developed into a strong brand in a variety of areas - such as the award business and programme operations, status management, the offers and services in sales & retail, and finance.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.6 trillion award miles in a wide variety of areas of life - from flying to finance to shopping. With the flight award as the emotional centerpiece and unique selling point of the programme, the Lufthansa WorldShop and more than 270 non-aviation partners, Miles & More is strongly positioned along the entire travel chain. Miles & More GmbH also operates nine Lufthansa WorldShop stores with more than 800 square meters of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg and Düsseldorf airports. The online stores worldshop.eu and swiss-shop.com entice customers with more than 3,000 attractive awards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More Credit Card also enables members to earn award miles easily in their everyday lives.
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