Miles & More members immediately earn award miles in over 60 shops, restaurants and service facilities at Frankfurt Airport.
Frankfurt am Main, 19 July 2022 – Die Fraport AG is a strategic partner of Miles & More and co-editor of the award programme at Frankfurt Airport. The merger of the brands Lufthansa, Miles & More and Fraport considerably increases the attractiveness of the biggest German air traffic hub as a retail location: Passengers and visitors earn award miles effective immediately everywhere in the airport before departure and can enjoy special campaigns at the start of their trip.
Earn miles in over 60 shops, restaurants and service facilities
Regardless of whether you park your car in the parking garage, eat in one of the numerous restaurants, shop in the (online) shops or take a tour on the airport apron – over 60 shops and services are already involved in the Miles & More programme. This includes the duty-free shops as well as boutiques belonging to Frankfurt Airport Retail GmbH, the joint venture between Gebrüder Heinemann and Fraport AG. In addition, fashion shops, as well as 29 retail and food concept chains belonging to the travel-retail group of companies Lagardère with brands such as Natoo, Relay, Tribs, hub Convenience, Discover and Coffee Fellows, are participating. Additional partners are going to participate in the coming months with the goal of integrating the greatest possible number of shops, services and products at Frankfurt Airport.
“The strategic cooperation with Miles & More is a logical and consistent step in the further development of the passenger and shopping experience at Frankfurt Airport. We can offer our passengers an attractive incentive with comprehensive opportunities to accrue award miles thanks to the use of synergies between both companies”, Benjamin Ritschel emphasised, Vice President of Retail Marketing at Fraport AG. Discover the participating shops at the airport that display the Miles & More miles symbol “M”. When paying, members simply show their digital service card in the Miles & More app or quote it when making an online purchase. The credit request will be automatically credited to your mileage account.
Partnership with great potential
With their own, digital co-brand service card from Miles & More and Frankfurt Airport, new customers can register for the programme directly at the airport and benefit from it. This will gradually include a variety of shops and restaurants as well as the airport operator Fraport’s own service facilities.
“With this strategic partnership, we are establishing a globally renowned awards programme at Frankfurt Airport that enhances the customer experience and covers the entire travel chain of passengers”, stressed Anke Giesen, Member of the Executive Board for Retail and Real Estate at Fraport AG. “The merger increases the attractiveness of our airport as a retail location, also because we are actively recruiting Miles & More members and can thus build our own customer base. This will expand our retail segment in the long term.”
“Frankfurt Airport is the largest hub in Germany for our members. Thanks to our partnership with Fraport, we are significantly optimising the customer journey at the airport and making our programme even more attractive”, said Dr Oliver Schmitt, Managing Director Miles & More GmbH and Senior Vice President of Loyalty & Ancillary Services at the Lufthansa Group. “Our goal is to take up additional retail potential through a more targeted approach and individual offers on site and, above all, to ensure a special customer experience and increased loyalty in different areas for our members.”
Additional information is available at https://www.miles-and-more.com/de/de/general-information/company-press/press.html.
Earning miles made easy: special promotions & services
Fraport’s own services, such as the visitor centre and airport tours, are also participating in the partnership. This makes it easy for visitors to earn miles at the airport, even when they are not going on a trip. Guests also earn miles when booking parking spaces online. As a rule, Miles & More customers are credited one mile per EUR 1 spent as part of the partnership. This is enhanced by regularly changing campaigns and promotions with multiple or extra miles. Off we go, straight to the official start of the partnership: Until 31 August, you will get triple miles for every EUR 1 spent at all participating merchants and services.
Members who register at Miles & More via Frankfurt Airport before 31 December 2022 can also look forward to up to 1,000 award miles.
“With this partnership, we are expanding our portfolio along the travel chain for our members and offering them new incentives to participate in the Miles & More programme with special offers”, said Armin Czapla, Senior Director of Partner Sales & Ambient at Miles & More GmbH. “The triad partnership between Lufthansa, Miles & More and Fraport also provides additional retail potential for all sides in a very important location for us.”
Registration via the joint partner page possible
Registration for the programme is via a separate partner page from Frankfurt Airport at www.fra-miles.de. In addition, QR codes are available for registration at all participating shops on site. After successful confirmation of the registration link, new customers can log in to the Miles & More app and start earning miles directly.
Additional information is available here.
About Miles & More
Miles & More is Europe's leading loyalty programme for people on the move. More than 25 years of experience and cooperation with over 300 partner companies worldwide make Miles & More GmbH, which operates the programme from its headquarter in Frankfurt am Main, an expert in successful customer targeting and retention. Particularly in the core markets of Germany, Austria and Switzerland, more than 300 partners of the programme benefit from access to a sophisticated target group. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a 100% subsidiary of Deutsche Lufthansa AG. The managing directors are Sebastian Riedle and Dr. Oliver Schmitt. The company has developed into a strong brand in a variety of areas - such as the award business and programme operations, status management, the offers and services in sales & retail, and finance.
The linchpin: earning and redeeming award miles. Since the programme was launched, members have earned a total of more than 1.6 trillion award miles in a wide variety of areas of life - from flying to finance to shopping. With the flight award as the emotional centerpiece and unique selling point of the programme, the Lufthansa WorldShop and more than 270 non-aviation partners, Miles & More is strongly positioned along the entire travel chain. Miles & More GmbH also operates nine Lufthansa WorldShop stores with more than 800 square meters of retail space at Frankfurt, Munich, Berlin-Brandenburg, Hamburg and Düsseldorf airports. The online stores worldshop.eu and swiss-shop.com entice customers with more than 3,000 attractive awards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With selected products from more than 400 premium brands, there is something for everyone. The Miles & More Credit Card also enables members to earn award miles easily in their everyday lives.
Miles & More Press Office
Tel.: +49 69 719168-159
About Fraport AG and Frankfurt Airport
Headquartered in Frankfurt, Germany, Fraport AG (Frankfurt Stock Exchange, MDAX) is one of the leading players in the global airport business. Fraport’s portfolio of companies spans four continents with activities at 29 airports worldwide. In pre-pandemic 2019, more than 182 million passengers used airports in which Fraport has at least a 50 percent stake. Impacted by the Covid-19 pandemic, Fraport’s majority-owned Group airports welcomed only about 86 million passengers in 2021. In fiscal year 2021 (Dec. 31), Fraport AG generated revenue of €2.1 billion and profit of some €92 million.
Fraport’s home-base Frankfurt Airport (FRA) is strategically located in the heart of Europe at the junction of vital intermodal road, rail and air networks. The surrounding Frankfurt Rhine-Main-Neckar region serves as an economic powerhouse and logistics hub for Europe and the world. In 2019, FRA welcomed more than 70.5 million passengers and handled 2.1 million metric tons of cargo. Only 24.8 million passengers traveled through FRA in 2021, due to the Covid-19 pandemic. In terms of cargo, FRA ranks first in Europe with 2.3 million metric tons handled in 2021.
60547 Frankfurt, Germany
Telephone: +49 69 690-30714
About Miles & More
Miles & More is Europe’s leading loyalty programme for people on the move. Over 25 years of experience and cooperation with approximately 200 partner companies worldwide make Miles & More GmbH, operator of the programme based in Frankfurt am Main, an expert for successful customer contact and retention. Partners of the programme benefit from access to a discerning target group, particularly in the core markets of Germany, Austria and Switzerland. The company was launched in Germany in 1993 with seven programme partners and has been an independent company since September 2014 as a 100% subsidiary of Deutsche Lufthansa AG. The Managing Directors are Sebastian Riedle and Dr Oliver Schmitt. The company has developed into a strong brand in a variety of areas – whether that be in the rewards business and programme operation, in status management or the offers and services in sales & retail, as well as in the financial sector.
Focal point: earning and redeeming award miles. Since the programme’s inception, members have accumulated a total of over 1.6 trillion award miles in a wide variety of areas of life – from flying to finance to retail. With the flight award as the emotional core and unique selling point of the programme, the Worldshop and over 150 partners outside of aviation, Miles & More is strongly positioned along the entire travel chain. In addition, Miles & More GmbH operates nine Worldshop stores at Frankfurt, Munich, Berlin, Hamburg and Dusseldorf Airports, with over 800 square metres of retail space. The online shop worldshop.eu draws customers with over 3,000 attractive rewards in the categories of luggage, electronics, living, accessories, sports & wellness, children, wine and Lufthansa & Aviation. With a select range of products from over 400 premium brands, there is something to suit all tastes. The Miles & More credit card also enables members to earn award miles easily in their daily lives.
Miles & More Press Office
Tel.: +49 - 69 - 71 91 68 159
About Fraport AG and Frankfurt Airport
Fraport AG is one of the leading international companies in the airport business and operates at 31 airports on four continents. In 2019, the Group generated an annual profit of approximately EUR 454 million with turnover of EUR 3.7 billion. A total of over 182 million passengers used the airports with a Fraport share of at least 50 per cent in 2019. Due to the COVID-19 pandemic, the corresponding figure for 2020 was only 52 million passengers. Revenues amounted to EUR 1.7 billion in the past fiscal year, with annual returns of EUR -690.4 million.
Frankfurt Airport is one of the leading airports in Europe and a major international aviation hub. In 2019, Fraport welcomed over 70.5 million passengers at Frankfurt Airport and handled a cargo volume of approximately 2.1 million tonnes. In 2020, only 18.8 million passengers were transported due to the COVID-19 pandemic. The cargo volume was approximately 2.0 million tonnes. This puts Frankfurt Airport in first place in the ranking of European airports in the cargo sector.
Press contact of Fraport AG:
60547 Frankfurt am Main
Tel. +49 - 69 - 69 03 07 14