Become a partner of the Miles & More programme
Miles & More International GmbH is a subsidiary of Deutsche Lufthansa AG which successfully concludes marketing partnerships geared towards the long-term with companies outside the airline industry.
As a cooperative marketing partner, the opportunity is open to you to use the Miles & More programme as a powerful and efficient tool for winning new business and promoting customer loyalty.
Miles & More has over 15 million members worldwide (more than 5 million in Germany), making it the most successful customer loyalty programme in the high-end consumer market in Europe. It is growing by about 15% per year.
Partner companies have access to the attractive frequent-flyer target group - a target group of above-average income earners with a high affinity for exclusive products and new media.
Miles & More – your customer loyalty programme for a high-end clientele
- Impart the emotional strength of the Miles & More brand to your company
- Appeal directly to the Miles & More members through the exclusive Miles & More media
- Use an award currency which has been in circulation for 15 years: the mile
- Utilise an existing infrastructure and premium award system.
- Save yourself the expense of developing and establishing your own customer loyalty system
Target group profile
- Potential clientele of over 15 million members worldwide
- Average age: 35
- 70% of members are male, 30% female
- High-end target group: the majority of decision-makers in Germany are members of the Miles & More programme
- 40% of members are managerial staff or self-employed
- High activity rate
Partner company profile
- High product quality
- Affinity for target customers
- Partnership geared towards the long-term
- Global presence or coverage of important Lufthansa markets
Miles & More International was founded in 1997, since when it has concluded over 100 marketing partnerships with companies from a wide range of fields outside the travel industry. A selection of our partners is listed below. Miles & More partners (selection)
ASSTEL Versicherung
AvD
Avis
Daimler
Deutsche Bank
Deutsche Telekom
Die Welt
Douglas
FOCUS
Gebrüder Heinemann
Gruner + Jahr
Hilton
Radisson SAS Hotels and Resorts
Sixt
Starwood
ContactInterested in receiving further information on the programme and a possible partnership? Then take the first step now. more...
Advertise with LufthansaAdvertise First Class with Lufthansa and obtain detailed information about the possibility of accessing an exclusive, up-market user group. www.lufthansa.com
|
NewsThe latest news on the Miles & More programme, the partners and special promotions. To News...
Frequently asked questions
|
