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Becoming a partner in the Miles & More programme

Miles & More International GmbH is a subsidiary of Deutsche Lufthansa AG which successfully concludes long-term marketing partnerships with companies outside the airline industry.

As a cooperative marketing partner, the opportunity is open to you to use the Miles & More programme as a powerful and efficient tool for winning new business and promoting customer loyalty.


With over 23 million members worldwide (more than 6 million in Germany) Miles & More is the most successful customer loyalty programme in Europe.

  • Opportunity to selectively target your messages at the exclusive Miles & More membership
  • Positive image transfer of the Miles & More brand to your company
  • Use of an existing infrastructure for your own customer loyalty system
  • Use of a high-quality mileage award system
  • Varied choice of communication options

Target group

  • More than 23 million members worldwide
  • Average age: 40
  • 62% of members are male, 38% female
  • 40% of members are managerial staff or self-employed
  • Members have above-average incomes
  • High affinity for new technologies

Profile of existing partner companies

  • High product quality
  • Affinity for target customers
  • Long-term partnership
  • Global presence or coverage of important Lufthansa markets

Miles & More partners

Miles & More has over 300 cooperative marketing partnerships with companies from a very wide range of industries:


Interested in receiving further information about the programme and a possible partnership? Then take the first step here.

Advertising with Lufthansa

Would you like to place your advertisements with Lufthansa? Learn more about the opportunities here on www.gujmedia.de/en/portfolio/ambient/.


Find Miles & More partner

You can earn and spend miles with a wide variety of attractive partners from many different industries:



The latest news on the Miles & More programme, the partners and special promotions. To News...

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